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In India, the central government alone provides 115 major schemes of various kinds to assist people. Add to that the schemes provided by each state government.

But there is a huge population that has not benefitted from those schemes, as evident from huge amounts of funds that go unused.

And with the intent of the government to move towards digitisation, as shown in the case of Cowin, there is a larger population that is going to be deprived of those benefits.


Sambal is a platform which provides personalised suggestions about all government schemes and documents the user is eligible for, based on their background data background data 

Team: Siddharth Dutta, Shruti Unnikrishnan & Yash Kanbargi

Duration: 6 weeks

Key Words: Systems Thinking, Government Policy, Digital Design, Design Research

Systems Thinking Process

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Ground reality of implementation of government schemes

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Initial Reaction

Using pictures instead of icons (recognition over recall)
Ability to apply for schemes on behalf of family members

Needs work
Personalised content that tells the user exactly how they will benefit from the scheme
Micro-interactions need work to account for varied user behaviour


The goal was to create an infrastructure that could accommodate any future updates, while upholding the values of equity and accessibility.

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